Gaiamesh Brand
Visual Identity Guideline
Resources for presenting the Gaiamesh brand consistently and professionally.
Color Palette
Deep Forest
#08201C
Forest Green
#224C2E
White
#FFFFFF
Black
#000000
Usage Rules
Follow these rules to maintain brand integrity across all media and contexts.
Avoid
- Applying colors beyond the brand-established palette.
- Placing the logo on backgrounds that create very low contrast, making it hard to recognise due to color recognition disability.
- Any logo deformation, stretching, or cropping that makes it hard to recognise.
Favicon
A favicon is a small icon associated with a website, displayed in browser address bars, tabs, bookmarks, and history. Always use the G Mark icon-only variant, never the full lockup in favicon and app icon contexts.
Color Application
When media doesn't support color or requires high contrast, use the black or white logo.
When media allows color and the background creates high contrast, the colored logo can be used.
Deep Forest
Forest Green
White
Black
Unapproved colors
Textured background
Distortion or stretch
Low contrast